How And When To Buy Radio Time

You've decided to make the move and buy radio advertising! Good news! You've chosen the medium that offers you cheapest way to target and reach the most potential customers at one time.... If done correctly. That is the big "If". The "If" that many don't take into consideration. I want to help you make that "If" into a near sure thing. Of course, there are variables in every market, but the following suggestions could end up salvage you a ton of money in the long run, as well as maybe bring in allot of money. All because you took the time to learn how to buy radio time responsibly.

Where do I buy radio time?

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First off, you need to determine what format of radio stations your target customers listen to; then choose the most listened to stations by your target customers. This is a aid we furnish free of charge, to help point you in the right direction. Most stations will be able to furnish you a copy of their newest ratings and demographic of listeners. A station that is hesitant on sharing this information, or provides out-dated data is one to avoid. We offer a chart as a generalization of what formats attract what potential customers, and their general midpoint income. There may be variations from shop to market, but this gives you a general idea of who listens to what stations. To view this chart visit our website, and click on "how to get your radio commercials heard" - found on the right side of the page.

How And When To Buy Radio Time

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If you don't want to go straight through the process of finding a radio station, negotiating rates and times, or plan on advertising regionally or nationally you may want to have an advertising group plan your campaign. Feel free to touch us for suggestions as to who can help you with this. A new low-cost option is also Google's Radio market Placement System. touch us for more data as to how this works.

When and Where?

Once you've found your station(s), you want to be sure your commercials are heard by your target customer. Don'T let your excellent station(s) determine when to play your commercials. As a rule of thumb, the best times to run a market are during drive times (M-F 7area and M-F 3p-6p). These are the times most habitancy are in their car listening to the radio. Here you will have your target customers undivided attention. Pick your times, and get a signed bargain stating your commercials will play with-in a 15 itsybitsy window of the hours you choose.

Frequency is someone else one of the major keys to sufficient advertising. You are construction top of mind awareness, and the only way to do that is straight through often airing your market in similar time slots day after day. A run of 13 weeks is recommended per campaign, but you may be able to begin to see results after 3 weeks. However, if your funds is limited, Do Not spread a 3 week funds over 13 weeks. This will likely not yield any measurable results. Remember, often Aired = Top of Mind Awareness.

For free of charge, Best Radio Commercials.com is always happy to suggest strategies and stations that may work as sufficient marketing mediums for your commercial(s). Feel free to contact us for assistance.

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